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About Us

All About Wakeup

The roots of Wakeup was founded in 2014 in Haryana as a sleep solution and furniture firm to revolutionise the Indian furniture mattress industry. Wakeup aims to produce the best & pure wooden furniture and comfortable luxury range mattress.

This thinking drives the team to concentrate on product development innovation, process efficiency, cost optimisation, and customer experience perfection. Furthermore, Wakeup’s high-quality goods are more efficient and cost-effective than its competitors.

Wakeup is one of the top mattress & furniture brands in INDIA, managed by the first generation of entrepreneurs. It is one of the fastest-growing furniture & mattress brands in the country.

Wakeup innovation is headquartered in Gurgaon, Haryana, India. The company has two manufacturing plants totalling 300,000 square feet of space, with a capacity of 144000 mattresses per year and 500 containers of furniture per year. (this figure is an estimated number which can be increased as per the demand).

Wakeup has more than 500 wooden furniture designs, and we are currently working on many more designs.

Wakeup uses premium wood to make the best wooden products.


The Indian furniture industry

In 2021, the furniture market continued to experience significant growth due to COVID-19 restrictions requiring many people to stay home. This was reflected in their buying behaviour: Furniture sales increased as people began to make their living and home office spaces more comfortable.

  • Revenue in the Furniture market amounts to ₹331,085,980,000.00 (INR) in 2022. The market is expected to grow annually by 9.12% (CAGR 2022-2027).
  • The market’s largest segment is Home Decor, with a market volume of ₹132,537,051,200.00 (INR) in 2022.
In 2022, we expected easing COVID-19 restrictions, rising inflation, and increasing energy prices to put downward pressure on furniture market growth. However, we are optimistic that these roadblocks will not significantly impede the furniture market’s growth. One area we foresee contributing to furniture market growth over the long term is the millions of millennials who are preparing to buy their first home in the next three to five years. To capitalise on this powerful market driver, retailers should pay close attention to the buying behaviours of millennial consumers and make the necessary adjustments to capture market share.
Wakeup began with a “pocket spring mattress” and expanded to include the other one. The organisation aims to keep things luxurious and budget-friendly.
In keeping with this idea, the business transitioned from a mattress maker to a sleep solution company, launching pillows, back pillows, and mattress protectors. To complete the wooden furniture, the company plans to release other wooden furniture by the start of 2023.

Wakeup’s current capacity allows it to create more than 400 mattresses daily and ship between 10000 and 12000 mattresses per month. Manufacturing occurs in Bhiwani(Haryana), and Jodhpur(Rajasthan) and quality checks are performed before shipping a single product.

Wakeup designed its products with several new features to address the growing number of sleep-related issues. For example, Wakeup says that its mattresses are composed of exclusive “large open spaces” that keep you cool throughout the summer, and its high-quality foam provides additional support. Another aspect on which the corporation has concentrated is body shape. Wakeup says that the memory foam in their mattress relieves pressure.

The firm currently ships items across World. In addition, Wakeup offers its items online and offline via multiple channels.

The Indian mattress industry

According to industry projections, the Indian mattress market is predicted to rise to INR 18,000 – 20,000 crores by 2023 from an estimated value of INR 14,000 crore. Over the last five years, the Indian mattress sector has increased at a compound annual growth rate (CAGR) of more than 13 per cent. While a few brands have entered the market, it is mainly controlled by unorganised operators. There has been virtually little innovation in the market in the last several decades. With the introduction of new companies, the mattress industry is undergoing a revolution, with goods manufactured and modified to meet the demands and comfort of customers.

The market is expected to increase fast as sleep health becomes a relevant issue within wellness and health circles. People begin to appreciate the value of sleep in one’s life. The Wakeup crew is convinced that India will sleep well every night.

Our Mission and Vision at Wakeup

Wakeup aims to provide luxury furniture & excellent sleeping experience to everyone at the most affordable prices.

Wakeup thinks that an online mattress, bedding, furniture, and furnishing firm can enlighten people that the categories of sleep wellness & home furnishing can be purchased online. Which is both time and money-saving.

The highest quality materials and construction techniques are used in all of our products to ensure durability and comfort. To give our customers peace of mind, we offer generous warranties on all of our products.

We are dedicated to providing the best customer service and excellent products.

Wakeup name, a tagline, and a logo.

Wakeup works with the vision to enhance the interior of the houses & wants to develop a healthy environment. Its scientifically constructed mattress helps customers feel well-rested and enables them to wake up feeling lively and fit; thus, the term ‘Wakeup.’

And the tagline is Wakeup Arise, And Get Going.

What Are Wakeup’s Business and Revenue Models

To save expenses, Wakeup employs a direct-to-consumer (D2C) business strategy. In addition, the firm is involved in e-commerce, and its items are available on its website and on marketplaces. Through these platforms, Wakeup distributes over 21,000 pin codes in India. Since its beginning, Wakeup has tripled its sales and has been profitable since 2014.

Smart Tech Pillow Top Hybrid Orthopaedic Memory Foam and Pocket Spring Mattress, the company’s flagship product. Pillows, bed frames, comforters, bedding accessories, and wakeup furniture for the living room, dining room, study, and home decor are also available.

Does Wakeup Have Any Investors?


Wakeup is an entirely self-funded company.

Wakeup innovation manufacturing plants

Wakeup Innovation has two major manufacturing plants; the first one is in Bhiwani, Haryana. With a capacity of 100 manpower, the total area of the Bhiwani manufacturing plant is more than three acres, and the other one is in Jodhpur, with a capacity of 100 workers.

What are Wakeup’s plans for the future?
  • Wakeup intends to generate INR 300 crore in revenue by 2023-2024 financial year.
  • The firm presently operates multiple warehouses.
  • The firm has already invested in equipment and plants. It is now aiming to expand its production capacity in the following months.
  • Wakeup intends to add additional luxury premium furniture.

Every dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion for reaching for the stars to change the World.

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